A corporate strategy is a comprehensive plan developed by an organization to achieve its long-term objectives and gain a competitive advantage in the market. It is the primary business strategy employed by the company. It involves making decisions about the direction and scope of the company as a whole, including which markets to compete in, how to allocate resources among different business units, and how to create value for shareholders. A well-crafted corporate strategy serves as a roadmap for the organization, guiding its actions and ensuring that all efforts are aligned with its overarching goals. In the context of global business, corporate strategy becomes even more complex, because companies must navigate factors applicable to multiple regions.