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Ethical Factors
Engaging in global business requires companies to navigate a complex landscape of ethical standards, that may vary widely across different cultures and regions, while upholding strong ethical standards. Failing to address these considerations can lead to reputational damage, and long-term harm to business relationships. Labour Practices and Working Conditions Ethical labour practices are a significant…
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The Role of Marketing
Marketing is the strategic process of promoting, selling, and distributing a product or service to meet the needs and wants of consumers. It plays a vital role in business success by creating awareness, generating interest, and ultimately driving sales. In the context of global business, marketing becomes even more complex and critical, as companies must…
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Corporate Strategy
A corporate strategy is a comprehensive plan developed by an organization to achieve its long-term objectives and gain a competitive advantage in the market. It is the primary business strategy employed by the company. It involves making decisions about the direction and scope of the company as a whole, including which markets to compete in,…